My path to design leadership was anything but straight or conventional. I started in technical teams, moved through several years on the business side, and arrived at Design in 2013, when I finally recognized it as the discipline that made sense of everything I had seen during my 19+ years of work.

I bring experience in environments that most designers have never encountered, from small boutique agencies to global enterprises, from developing mobile apps to designing at scale for ERP systems. Industries with radically different stakes, constraints, and definitions of what good looks like.

I leverage that exposure to recognize patterns faster, borrow solutions from other domains, and have learned which problems design can solve and which ones it cannot. I have a knack for reading signals accurately, which enables me to diagnose situations and mitigate risks early through strategic thinking.

I know that the hardest design problem in any organization is rarely the interface. It is creating the conditions where good design is even possible. Rooted in human-centered data and research insight, I coach teams, new designers, and my students to back design decisions with the right amount of evidence.

When I am not working, you'll find me relaxing with my watercolours, or DIYing gifts with my smart electronic cutting machine for my loved ones. My motto: I can totally make that.