Contact me

Dear Aveline,

I'd like to start a conversation. Fill in the blanks below — it doesn't have to be precise, only honest.

My name is , and I'm reaching out from .
You can reach me at .
I'm writing about .
Here is what's on my mind:

01

Grow people toward where they want to go.

I listen to my team and work with them to achieve their goals.

02

Overtime is a design failure.

No one on my team should be constantly overworked, nor should my users. I look for broken processes and systems, not broken people.

03

Cognitive waste is the enemy of great design.

I am ruthless about eliminating unnecessary steps, confusion, and mundane tasks.

04

Design Ikigai.

I design at the intersection of user needs, business imperatives, technical constraints, and aesthetics.

05

Rooted in data, led by judgment.

I gather just enough evidence for each situation, then I make the call.