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These case studies are password-protected out of respect for my clients' confidentiality. I'm happy to share — just submit your email and company name for instant access, or reach out and I'll send you a password.

01

Grow people toward where they want to go.

I listen to my team and work with them to achieve their goals.

02

Overtime is a design failure.

No one on my team should be constantly overworked, nor should my users. I look for broken processes and systems, not broken people.

03

Cognitive waste is the enemy of great design.

I am ruthless about eliminating unnecessary steps, confusion, and mundane tasks.

04

Design Ikigai.

I design at the intersection of user needs, business imperatives, technical constraints, and aesthetics.

05

Rooted in data, led by judgment.

I gather just enough evidence for each situation, then I make the call.